Interested in a Master's in Digital Marketing? If you’re looking to get your career started, or would like to move your career further along, you may want to consider Postgraduate study. You will not only gain in-depth industry knowledge on the topic, you will also set yourself apart from other candidates when applying and interviewing for jobs.
Why is a Master’s qualification in Digital Marketing useful?
The massive growth of social media and smartphones in recent years means that marketers need a strong skillset and knowledge base that is digital. Now marketers want the visibility and traceability that digital marketing affords. As an MSc the programme has a more scientific rigour to its offerings, emphasising accountability and strategic context.
What will I learn on this programme?
Developed in conjunction with industry experts, this highly practical programme provides a broad based digital marketing award with a strong focus on cutting edge skills and practice in areas such as Search Engine Optimisation, Display Advertising, Search Advertising, Email Marketing, Affiliate, Web Design with WordPress, Digital Video, Analytics and much more.
Given how fast the digital marketing arena moves in terms of technologies and practice, all modules are written with flexibility in mind. Students are facilitated in exploring new ideas and technologies where applicable. In this way, the programme remains up-to-date with industry trends and best practice.
What jobs can I pursue with the MSc in Digital Marketing?
Graduates of the MSc in Digital Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including digital marketing management, market research, brand management, advertising and public relations and digital marketing consultancy.